Mimica – A temperature-sensitive indicator for food freshness

In the United Kingdom, more than 60% of the food and drinks discarded are still in perfect condition. The reason? Expiration dates are based on a scenario in which food isn't properly stored.

With this in mind, Solveiga Pakstaite invented Mimica, a temperature-sensitive indicator that helps you get the most out of your food and reduce unnecessary food waste. Mimica is a label-shaped device that indicates the freshness of a specific product. If there are drastic temperature changes, bumps will appear on the label to notify the consumer that the product is no longer edible, while a flat state means food is OK for consumption.