Sirplus – A German Supermarket bringing excess food back into the cycle
According to the UN Environment Programme, roughly one-third of the food produced in the world for human consumption every year - approximately 1.3 billion tonnes - gets lost or wasted, although a vast majority meets the conditions to be consumed. This practice, besides being unethical, is generating an environmental disaster and reducing the life span of humanity.
Knowing this problem, Sirplus was born, a startup aiming to increase the appreciation for food through its business model, which consists of bringing excess food back into the cycle by offering it for sale in their berlin-based rescue markets and online shop. In addition, they carry out educational work through social networks to educate people about sustainable consumption and climate protection.
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