Sudden – Instant Coffee that Tastes Like a Café Pour Over

Joshua Zloof and Kalle Freese wanted to distill the rich flavor of a pour-over café in your favorite coffee shop, with the convenience of an instant coffee cup. The result? Sudden Coffee.

Launched in 2015, Sudden Coffee makes instant coffee that people actually want to drink. The coffee goes through a rigorous process: from bean selection to careful roasting and lyophilization. Finally, the resulting product is packed in small and convenient vides that customers can carry along to prepare a superb coffee anywhere.