5 Emerging Instant Coffee Brands Reinventing the Industry

Voila - Instant Coffee that Doesn't Taste Like Instant Coffee

We are clear that instant coffee is an excellent option to enjoy a cup of coffee anywhere, without having to turn on a stove or spend money in a coffee shop. But it's also true that you can't expect much from an instant cup.

Voila was created in 2016 by Kent Sheridan to make an accessible instant coffee that doesn't taste like instant coffee. Sheridan and his team created a roasting process that preserves the best qualities of the beans, which are sustainably sourced and beautifully roasted. The result is a vibrant, transparent, sweet, and consistent filter-style cup of coffee in seconds.

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Waka - An Instant Alternative for Coffee Lovers with a Busy Life

After living a hectic life in New York City, David Kovalevski came up with the idea of Waka Coffee. His busy college routine required a potent cup of coffee every morning. Still, the high costs and time wasted in coffee shops meant he wanted to find a quick and inexpensive alternative. David discovered that easy-to-drink coffee was not so easy to make, as most factories use low-quality beans and industrial procedures that end up sacrificing crucial elements such as flavor, aroma, and consistency.

Waka Coffee is made of 100% Arabica beans, which are freeze-dried to best preserve the coffee’s aroma and depth of flavor. Preparation is super easy, as you just need to pour water and get that flavor of your favorite coffee shop instantly. It tastes like a slow drip coffee minus the hassle of making it.

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Cometeer - Flavorful Instant Coffee Capsules

Coffee capsules or K-cups have become a quick and delicious solution for coffee lovers. By simply placing a pill in the machine or pouring hot water, you have a cup of coffee with an intense and revitalizing flavor. However, most of these capsules are manufactured with materials that are not entirely recyclable, thus being detrimental to the environment.

Inspired by their love for coffee and the environment, Matthew Roberts and Douglas Hoon joined forces in 2020 to create Cometeer coffee, a hyper-flavorful line of instant coffee capsules packaged in 100% recyclable aluminum containers. But what made this innovative product worthy of a Specialty Coffee Expo award in Boston was its innovative self-freezing technology which turns the capsule into an ice cube. In that way, you just need to pour hot water or milk, to get an instant and vibrant cup of coffee.

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Verve - Instant Coffee Made by a Top Coffee Roaster

No coffee lover should have to compromise convenience for quality. Based in California, Verve wants you to enjoy world-class coffee anywhere, in an instant.

Verve's direct trade coffee is hand-roasted and precisely brewed with state-of-the-art brewing equipment.⁠ After that, the coffee is freeze-dried at sub-zero temps in an oxygen-free environment and packed in small sachets, that you can bring with you anywhere to enjoy an instant cup. No brewer, grinder, or scale is necessary.

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Sudden - Instant Coffee that Tastes Like a Café Pour-Over

Joshua Zloof and Kalle Freese wanted to distill the rich flavor of a pour-over café in your favorite coffee shop, with the convenience of an instant coffee cup. The result? Sudden Coffee.

Launched in 2015, Sudden Coffee makes instant coffee that people actually want to drink. The coffee goes through a rigorous process: from bean selection to careful roasting and lyophilization. Finally, the resulting product is packed in small and convenient vides that customers can carry along to prepare a superb coffee anywhere.

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